UNIVERSITY PROGRAM PARTNER
PURPOSE
Amplify Horse Racing is committed to providing youth with unbiased, educational access to career paths in the Thoroughbred industry. While we value collaboration with colleges and universities, we do not exclusively endorse individual programs. Amplify’s University & Postsecondary Partner Program ensures clarity and consistency in how Amplify engages with academic institutions through mutually beneficial partnerships.
VALUE TO PARTNERS
Amplify reaches a national audience of motivated youth interested in exploring careers in the Thoroughbred industry and adjacent sectors—providing direct visibility for universities to connect with potential students, interns, and future professionals who are actively seeking educational pathways into equine, agricultural, and supporting industry roles.
PARTNERSHIP OPPORTUNITIES
Universities seeking visibility through Amplify’s platforms and programs are invited to participate as University Partners.
ANNUAL SPONSORSHIP $5,000
Benefits include:
● One Sponsored Social Media Collaboration Post
A dedicated post on each of Amplify’s social media channels, co-branded and promoting the university’s equine-related or industry-relevant program.
○ Audience Reach:
■ Facebook - 2,300+ followers
■ Instagram - 3,700+ followers
■ X - 1,900+ followers
■ TikTok - 2,800+ followers
● Social Media Mentions & Tags
The university will be tagged and mentioned in relevant organic posts throughout the year, highlighting student or alumni involvement (e.g., mentees, event participants).
● One Amplify Horse Racing Newsletter Feature
A dedicated feature in the newsletter describing the university’s programs with a visual ad or photo and a click-through to a page of choice.
○ Newsletter Reach: 1,000+ subscribers with a 45% average open rate
● Premium Listing in Amplify’s Online Educational Directory
Featured as a highlighted resource on Amplify’s website within a national database of equine and agricultural education programs.
○ Website Traffic: 2,000+ monthly visitors
● On-Site Recognition
The university’s name and logo will be featured on a “University Partners” poster displayed at select Amplify Horse Racing events (including BreyerFest, Pony Club Festival, and other target audiences).
WELCOME GUIDE
Our goal is to amplify education, mentorship, and career opportunities in the Thoroughbred industry for young people. We’re here to connect you with the right resources, institutions, and programs to help you achieve your horse industry dreams.
Download our Welcome Guide to learn more about Amplify Horse Racing’s horse programs for youth and young adults of all ages.
Making Tracks For The Next Generation
Education. Mentorship. Careers.
“Never give up. And if you can’t find a seat at a table, make your own table. Build your team, and never give up. You are seen, people see you. Just keep working your butt off.”
-Trainer Jena Antonucci after winning the 2023 Belmont Stakes with Arcangelo